HelloFresh meal kit recipe cards
As the lead recipe editor for America’s largest meal-kit company, I was responsible for translating recipes from our in-house culinary team into print and digital content accessible to home cooks of all skill levels. Each of these cards is the product of my own close collaboration with HelloFresh’s product development, photography, and sourcing teams, as well as data-driven research based on recipe testing and feedback from customers.
Miki Kawasaki 