Miki Kawasaki

Copywriter, editor, content creator for food brands

FreshDirect Welcome brochure

Winter 2024

This 5-panel folded brochure is included with all first-time FreshDirect orders. As the initial point of physical contact in the customer journey, this is a key opportunity to introduce the FreshDirect brand, establish its core features and differentiators, and begin building an ongoing ordering cadence.

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